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Natasha’s Law – How We Are Helping

Important changes which may affect your business

Natasha’s Law came into effect on 1 October 2021 and we are here to help make the change straightforward for our customers.

As you will be aware, the requirements for pre-packed for direct sale (PPDS) food labelling will change in Wales, England, and Northern Ireland. The new labelling will help to protect your consumers, by providing potentially life-saving allergen information on the packaging.

Natasha’s Law Labels Available

Please ask your Sales Representative for a starter pack of Natasha’s Law labels. Each label will then be available to download from our website, on each product listing under the ‘Natasha’s Law’ tab. They are best printed on 8 per A4 Sheet 105x71mm labels (see here for an example).

Alternatively, if you’re looking to create your own labels, all product specifications are also available as a download.

Please visit to find out what businesses need to know about the new allergen labelling for prepacked for direct sale (PPDS) food.

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