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The IFI Team

We’re really proud of our team here at IFI – each member bringing their own experience and skills to the butcher’s block.

David Brennand

Born in Blackpool into a family where butchery is in their blood. David followed his dad Tom, himself a butcher, into the world of meat, meat ingredients and sundries.

In the early years, the hands on experience and guidance from his dad, helped to pave the way for a position as Regional Manager within the food ingredients sector. With a strong desire to introduce new ideas and products to butchers up and down the country, Innovative Food Ingredients was born in 2013.

Inspired by his dad, David has created a business that prides itself on being able to deliver exactly what the customer deserves. Whether that’s a bespoke product, working tirelessly to ensure that all customers are 100% happy, his commitment to innovation or leading and mentoring a dedicated and enthusiastic team, he is completely committed to his customers and his business.

A dedicated family man; dad to four children and grandad to one, when time permits he enjoys playing golf, travelling and walking the dog!

David is also the Chair of Trustees at The Boathouse Youth in Blackpool where he is actively involved with fundraising and elevating the profile of the charity.

Michael Rawsthorne

A passionate foodie, larger than life character and keen food photographer, Michael started working in his local butchers at the tender age of 13 years.

He must have impressed his colleagues at Burt’s Butchers in Lancaster as he was offered a full time job and embarked on his formal training. Michael studied and acquired all his butchery skills not just ‘on the job’ but also at Blackpool and Fylde College where he qualified and was recognised by The Chamber of Commerce Lancaster. Since then he has worked in several businesses including; Althams in Morecambe and Hornby Butchers.

Michael has extensive butchery skills ranging from breaking down carcases into primal cuts, recipe development and takes great pride in creating attractive added value displays in customer premises.

Outside of IFI, although he never really switches off! Michael enjoys DIY, socialising with family and friends and walking in the beautiful Cumbrian countryside.

Peter Rushforth

Peter Rushforth

In Autumn 2019, IFI proudly welcomed a new member to the team, Peter Rushforth.

Peter completed an Apprenticeship in Butchery and has held various positions within the industry and latterly at Ernest W. Edge and Son in Chester. He has achieved a string of accolades including: World Skills UK 2016 Gold, Meat Traders Journal Young Butcher of the Year and is now Captain of the Welsh Team, World Butchers’ Challenge, due to take place in Sacramento, California in August 2021.

David Brennand, Managing Director at IFI said:

We are delighted to welcome Peter to our ever expanding team. He brings a wealth of butchery experience, great passion, enthusiasm and expertise. His role as Regional Sales Manager is an exciting one, where he will not only focus on demonstrating innovative added value and functional ingredient solutions to help support our customers but will also assist with technical, butchery and processing challenges. We strive to set ourselves apart from our competitors by putting the needs of our customers first and therefore structuring our business accordingly. Our latest appointment reflects our commitment to that core value and we are delighted to be able to support Peter’s passion to Craft Butchery.

We were also delighted to see Peter featuring in a recent edition of Meat Management Magazine, discussing winning flavour trends for the BBQ this summer.

Paul Graham Regional Sales Manager at IFI

Paul Graham

Paul Graham joined the Team in 2020 and has quickly become a firm favourite among our customers and staff.

Paul’s first butchery experience came in the late 70’s, where as a young lad he helped his dad in a cash and carry butchery counter. At the age of 12 his parents purchased a butcher’s shop in Morecambe, Lancashire and Paul soon began helping out. When he left school, he began to work full time at the family shop under the watchful eye of his Dad.

At 17, Paul joined the famous Dewhurst Butchers chain and worked for with them for 14 years. It was during this time that he won the prestigious Young Butcher of the Year award for the North West. He then embarked on self-employment and for the past 16 years, before being approached by IFI, had built a credible reputation in the sausage casings and tripe sector, selling across Lancashire and the North West.

Outside of work Paul is a loving father to three kids. He also likes to keep fit and has a passion for running and Muay Thai. Paul says: “I’m delighted to have joined such a friendly and forward-thinking team at IFI. I’m very much looking forward to the adventure.

Sarah Borsey

Sarah Borsey

Sarah joined us in 2017 and really is one of the key members of our team.

Sarah is super efficient, an incredible multitasker, and our master juggler! Whether it’s speaking to or advising our customers, dealing with product inquiries, processing customer orders, or making sure that the IFI office runs like clockwork, second to none customer service is always Sarah’s number one priority. Also, she always has a smile on her face, no matter how busy she is!

Outside of work, she enjoys spending time with friends and family, traveling, walking with the dog, plus the odd Gin or Martini!

Elisha Mercer

Elisha Mercer

Elisha joined us back in 2013 as our Finance Manager.

One of the key members of our team, she is a superb organiser and multi-tasker. Elisha has second to none attention to detail and is our very own maths guru!

Outside of work, Elisha likes to keep fit, play netball, spend time with friends and family and she enjoys baking.

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