Privacy Policy

This Privacy Policy explains in detail the types of personal data we may collect when using this website.  It also outlines how we store and handle that data, plus the measures we have in place to keep it safe.

We are committed to safeguarding the privacy of our website visitors and service users. We hope the details on this page will answer any questions you have regarding Personal Data or Security but if not, please do get in touch with us.

The term ‘Innovative Food Ingredients’ or ‘us’ or ‘we’ refers to the owner of the website; Innovative Food Ingredients Limited.

The term ‘you’ refers to the user or viewer of our website.

This Privacy Policy sets out how Innovative Food Ingredients uses and protects any information that you give when you use, referred to as ‘this website’ or ‘the website’ throughout this policy.


Who are Innovative Food Ingredients?

  • Innovative Food Ingredients Limited
  • Registered office address: 17-19 Park St, Lytham St Annes FY8 5LU
  • Company registration number: 06637700

Our role as the Data Controller

The Data Controller is a person or organisation who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal data are, or are to be, processed.

We are the sole Data Controllers for this website. With respect to the personal data of our website users; we determine the purposes and means of the processing of that data.

Who is this website intended for?

Intended Website Users

This website is directed at consumers, to inform them about our products and services. The site and it’s content are directed at adults over the age of 16. While those under 16 can view the site and it’s content, users of our services are consumers above this age.

What personal data is collected?

Collected Information

Any Personally Identifiable Information (PII) given to us while using our website is only shared with our trusted data processors. The data may be processed for the purposes of operating our website, providing our services, marketing (if consent is given), analysis, security, back-ups and communicating with you.

Data is collected in the following ways:

Online Customer Accounts

This website does not require a user account to be used, so we do not collect profile information or registration information by default.

If you choose to create an online account during the Checkout process, the following profile information will be collected:

  • First name
  • Last name
  • Email address
  • Billing address
  • Shipping address

This data may be processed for the purposes of operating our website, providing our services, ensuring the security of our website and services, maintaining back-ups of our databases and communicating with you.

You can update the details held from the My Account Page on this website.

Email and SMS Marketing

The following data may be collected and used for Email and SMS marketing purposes, when consent is given by the user:

  • First name
  • Last name
  • Email address
  • Mobile Number
  • Geographic location

Contact Forms

Any information submitted through our contact forms will be held securely on our servers. Clear consent must be given to this Policy when submitting any data through our contact forms. All data will be stored for up to 24 months and used to contact you regarding your enquiry.

Site Backups

User account information and contact form information may also be held in a backup of the website.

Backups are stored for 30 days, after which they are deleted permanently.

Analytics & Tracking

To deliver the best possible web experience, we collect technical information about your internet connection and browser as well as the country and telephone code where your computer is located, the web pages viewed during your visit, the buttons clicked on, and any search terms you entered. This is done with the use of Cookies that are stored within your web browser (find out more about how we use cookies).

Who is the data shared with?

Data Processors

We will sometimes be required to share data with trusted Third Parties who act as Data Processors on our behalf. Data will only be processed for the purposes of operating our website, providing our services, marketing (if consent is given), security, back-ups and communicating with you.

Data Processors are a person or organisation who deals with personal data as instructed by the controller for specific purposes and services offered to the controller that involve personal data processing.

To keep your data safe and protect your privacy, we have a strict policy with these organisations:

  • The only data given to the Processor will be what they need to perform their specific services.
  • We only give them permission to use the data for the exact purposes we agree in our contract with them.
  • We only use trusted Data Processors with clear terms and conditions and policies to ensure full compliance with privacy legislation.
  • If we stop using any of our Data Processors, all of the data held by them will either be deleted or rendered anonymous.

We will never share your data with third parties for their own purposes unless you have given explicit consent for us to do so.

Where is the data held and processed?

Data Location

This website is hosted on a shared hosting platform located in Leeds, UK, where the website data is held. The Data Centre is a secure facility with the lockdown of areas, only allowing authorised personnel in.

Data Transfers Outside the EEA

Our trusted Data Processors may be required to transfer data outside of the EEA when acting on our behalf to provide services. We will regularly check that the organisations are all GDPR compliant for data transfer outside the EEA.

What measures are in place to keep this website secure?

Site Security

This website is scanned daily for Malware, which is removed immediately if found.

  • All security is handled at server level, rather than relying on third-party security plugins
  • Secure password best practices are enforced on the site for Administrators
  • Login attempts are limited at both site and server level, to protect against brute-force attacks
  • All core updates are handled automatically to ensure the site is running the most up-to-date and secure version of the system

What are your rights as a website user?

User Rights and Choices

If you wish to access, transfer or delete the data held about you, please contact us. Once notified we can then initiate the process required.

Your data can be removed from our Email Marketing system by following the ‘Unsubscribe’ or ‘Manage Subscription’ link in any emails that you receive from us.

Your data may also be held within a site backup. Backups are stored for 30 days, after which they are deleted permanently.

How is personal data used for marketing?

Email Marketing

We will only send email marketing to customers that have given consent. Registration for the Email Marketing list can be given via our Popup form, on the Checkout or on the Contact form on our website. All emails submitted to our marketing list will receive a confirmation email; once accepted this acts as consent and you will receive Newsletters and Marketing from us.

Your data can be removed from our Email Marketing system by following the ‘Unsubscribe’ or ‘Manage Subscription’ link in any emails that you receive from us.

SMS Marketing

We will only send SMS marketing to customers that have given consent. You are free to opt-out from our SMS Marketing List by texting STOP to +44 (0)7984 383 789


With your consent, we may use Cookies (find out more about how we use cookies) to track your interactions with this website. This data may be shared with our Digital Marketing providers and Data Processors to present you with the most relevant advertisements when browsing third-party websites.

Contact Us

If you have any questions about this policy, your data, how it is used and protected or deletion of this data, please contact us using the details on this page.

Changes to this Policy

This Policy was last updated on 11/03/2024. If there are any changes made to this Privacy Policy, we will communicate this via our Email Subscriber list. If you are not already registered, you can sign up here.

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