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Taste. Explore. Inspire.
Flavour Atlas
A global flavour collection shaped by data-led insights
Please select a region to explore it’s cuisine.
Mediterranean
Tuscan Style Porchetta
Mediterranean
Bring vibrant Mediterranean flavours to your range with our new Creamy Tuscan Style Marry Me Sauce and our rich, vibrant Rustic Tuscan Rub. Elevate everyday cuts into best-sellers.
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Bright & Zesty -
Herb-Led & Fragrant -
Light, Clean Finish
American
Smokey Maple Pinwheels
American
Bring bold American flavours to your range with our new Memphis Firepit Sausage Mix, vibrant Sweet Mexican Spice Rub and punchy Steakhouse Pepper Mix Rub. Fire up everyday cuts into grill-ready best-sellers.
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Smoky BBQ Depth -
Bold Peppery Bite -
Sweet & Savoury Warmth
Asian
Korean Street Style Spiced Chicken Wings
Asian
Bring bold Asian flavours to your range with our new Szechuan Street Spice and our aromatic Fermented Chilli Marinade. Elevate everyday cuts into best-sellers.
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Bold Chilli Heat -
Umami-Rich Depth -
Aromatic Spice Warmth
Map for illustrative purposes only.
Globally Inspired Flavours
A New World of Flavour for 2026
The way customers shop, cook and look for inspiration at home has shifted fast. With over 80% of meals now prepared at home, shoppers are craving convenience, bold new tastes, and simple ways to recreate restaurant-style dishes in everyday life.
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Home cooking is dominant
With most meals now cooked at home, customers want quick inspiration and easy upgrades to everyday dishes.
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Global cuisines are familiar - and in demand
Shoppers are actively looking for world-inspired flavours they love, dishes they’ve tried abroad, and exciting new tastes with minimal effort.
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A clear opportunity for butchers
By offering authentic flavours in simple, counter-ready formats, you can meet rising expectations while keeping your range fresh and competitive.
0
%
of consumers are willing to pay more for products with new and innovative flavours.
0
%
of UK households are buying into global cuisines
Global cuisines, counter-ready
Introducing Flavour Atlas
Flavour Atlas is a new range of globally inspired flavours created for the butcher’s counter and multi-deck. Built on data-led insight and real customer demand, it turns world cuisines into simple, consistent, profit-focused concepts that are easy to prepare, easy to merchandise and easy for customers to choose.
Flavour Atlas helps you bring each cuisine to life – with the flavour profiles, origins and trends behind them – so you can keep your offer fresh, relevant and ahead of the curve.
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Trend-led global flavours
shaped by real consumer behaviour.
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Straightforward counter concepts
that balance authenticity with simplicity.
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Designed to drive sales
with flavours customers are already looking for.
Get the recipe book
Take Flavour Atlas Back to Your Counter
Get the complete recipe book, packed with globally inspired counter-ready ideas.
DISCOVER THE COLLECTIONS
Explore Flavours From Around the World
Choose a cuisine to discover counter-ready recipes to inspire your next best-seller.
Cuisine Spotlight:
Mediterranean
Explore Mediterranean flavours ranging from the rich AVO Bourguignon Sauce and Arthur Pipkins Toulouse Style Sausage Mix to the Creamy Tuscan Style Sauce and vibrant Rustic Tuscan Rub. Create hearty casseroles, simple midweek meals and attractive counter-ready ideas for every season.
- Bright & Zesty
- Herb-Led & Fragrant
- Light, Clean Finish
Cuisine Spotlight:
Asian
Create sweet, sticky and umami-rich counter favourites with AVO Piri Piri Sauce, AVO Maritop Black Bean Stir Fry Sauce, AVO Szechuan Street Spice and AVO Fermented Chilli Marinade. Ideal for stir-fries, traybakes, ribs and other vibrant, flavour-packed meal ideas.
- Bold Chilli Heat
- Umami-Rich Depth
- Aromatic Spice Warmth
Cuisine Spotlight:
American
Bring bold American flavour to your range with Arthur Pipkins Memphis Firepit Sausage Mix, AVO Sweet Mexican Spice Rub and AVO Steakhouse Pepper Mix Rub. From pulled brisket, loaded wedges and enchiladas to sausages and burgers, there’s plenty to inspire your counter.
- Smoky BBQ Depth
- Bold Peppery Bite
- Sweet & Savoury Warmth