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Taste. Explore. Inspire.
Flavour Atlas
A global flavour collection shaped by what customers want.
Please select a region to explore it’s cuisine.
Mediterranean
Tuscan Style Porchetta
Mediterranean
Bring vibrant Mediterranean flavours to your range with our new Creamy Tuscan Style Marry Me Sauce and our rich, vibrant Rustic Tuscan Rub. Elevate everyday cuts into best-sellers.
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Bright & Zesty -
Herb-Led & Fragrant -
Light, Clean Finish
Map for illustrative purposes only.
Globally Inspired Flavours
A New World of Flavour for 2026
The way customers shop, cook and look for inspiration at home has shifted fast. With over 80% of meals now prepared at home, shoppers are craving convenience, bold new tastes, and simple ways to recreate restaurant-style dishes in everyday life.
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Home cooking is dominant
With most meals now cooked at home, customers want quick inspiration and easy upgrades to everyday dishes.
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Global cuisines are familiar - and in demand
Shoppers are actively looking for world-inspired flavours they love, dishes they’ve tried abroad, and exciting new tastes with minimal effort.
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A clear opportunity for butchers
By offering authentic flavours in simple, counter-ready formats, you can meet rising expectations while keeping your range fresh and competitive.
0
%
of consumers are willing to pay more for products with new and innovative flavours.
0
%
of UK households are buying into global cuisines
"Shoppers are becoming more adventurous. We expect consumers will look to world cuisines and increase variety in their choice of ready meals."
Agriculture and Horticulture Development Board (AHDB)
Global cuisines, counter-ready
Introducing Flavour Atlas
Flavour Atlas is a new range of globally inspired flavours created for the butcher’s counter and multi-deck. Built on data-led insight and real customer demand, it turns world cuisines into simple, consistent, profit-focused concepts that are easy to prepare, easy to merchandise and easy for customers to choose.
Flavour Atlas helps you bring each cuisine to life – with the flavour profiles, origins and trends behind them – so you can keep your offer fresh, relevant and ahead of the curve.
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Trend-led global flavours
shaped by real consumer behaviour.
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Straightforward counter concepts
that balance authenticity with simplicity.
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Designed to drive sales
with flavours customers are already looking for.
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Join our Journey
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