Category: Press Releases

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IFI Launches New Development and Presentation Facility

Trusted and well regarded food ingredients supplier, Innovative Food Ingredients Limited (IFI) is proud to announce the launch of their new ‘Taste Hub’ based in Blackpool, Lancashire.

IFI launch The Taste HubThis concept, in collaboration with sister company The Alfresco Chef, has been created to facilitate the company’s increased commitment to innovation, creativity, customer service and ideation forums.

In addition to IFI’s pledge to provide their customers with quality products, at a true value for money price, they recognise that innovation is key to ensuring that customers remain satisfied, that they are offered products that mirror on-trend flavours and also novel and interesting methods of preparation and display.

“As the business has grown and evolved, we realised that we needed to invest in a central hub where we could meet, develop and taste products and work out solutions to our customers’ commercial, technical and development challenges. I’m delighted with the facility and although we only completed the refit on the 18th January, we’ve already hosted several supply partner meetings and a BBQ masterclass in collaboration with our outdoor cooking sister company, The Alfresco Chef” Says David Brennand – Director of IFI

Get in touch today to join us at The Taste Hub!

Editors Notes:

Innovative Food Ingredients Limited (IFI) is a highly respected family owned business who specialise in the distribution of quality food ingredients throughout the UK. IFI are distributors for global food ingredients manufacturers, AVO, a leading European spice, spice blends, liquid marinade and sauce specialist and Newly Weds Foods (NWF) including the well established Arthur Pipkins brand and the RHMI range. Recent additions to their product portfolio include; Jim Beam Bourbon BBQ Sauce, Keejays Taste & Goldfish Sauces, Taste of Goodness and Sinclair Sauces.

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Industry Expert Gordon Newlands Joins IFI

Innovative Food Ingredients Announce Appointment of Industry Specialist

 

Innovative Food Ingredients (IFI) is a highly respected family owned business who specialise in the distribution of quality food ingredients throughout the UK. IFI are distributors for global food ingredients manufacturers, AVO, a leading European spice, spice blends, liquid marinade and sauce specialist and Newly Weds Foods (NWF) including the well established Arthur Pipkins brand and the RHMI range.

In addition to IFI’s pledge to provide their customers with quality products, at a true value for money price, they recognise that innovation, technical, processing and culinary support is of key importance not only to the processors, the independent retail butcher but also the end user. In recognition of these core values, IFI has recently appointed a well known and highly regarded figure in the industry.

David Brennand, Managing Director of IFI comments “We are delighted that Gordon Newlands has chosen to join IFI after receiving many offers of employment from key players in our industry. He brings a wealth of experience, tremendous expertise, great passion and enthusiasm. Gordon will be focusing on supporting and developing the independent butchery and processing sectors in Scotland, Northern Ireland and the North of England. He will be on hand to provide innovative solutions to help grow our customer’s business and to also assist with modern day added value production and processing challenges. He will also introduce and demonstrate our growing portfolio of products in an informative, engaging and innovative manner. With over thirty years experience in butchery, meat industry training, management including a senior position at Bidvest Edinburgh and latterly as General Manager of the Q Guild, we feel that Gordon will be a fantastic asset to our business and will complement the talents and expertise of our ever expanding team.”

www.ifing.co.uk

www.newlywedsfoods.co.uk

www.avo.de

For further details please contact David Brennand on 07748 983401, Jules Nyunt at jknconsulting@yahoo.co.uk or send an email to sales@ifing.co.uk

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IFI Launches New Website

Trusted and well regarded food ingredients supplier, Innovative Food Ingredients (IFI) is proud to announce the launch of their new website.

The home page welcomes visitors with a foodie, sophisticated and comforting feel. As well as the latest news and product launches, there are two distinct areas, one created especially for butchers and the other responding to the needs of processors. Visitors can expect a site that is easy to navigate, loads quickly, is customer centric, informative and is extremely user friendly.  The site is concise and allows visitors to access information quickly and easily based on their own choice rather than sifting through extensive content to decide what is of interest to them.

The website also incorporates links to Twitter, Facebook and various trade organisations. A blog will be introduced soon and will include recipe, display and serving ideas and suggestions, methods of food preparation and cooking, as well as a little lighthearted humour!

David Brennand, Managing Director of IFI confirms, “Further to seeking direction from our customers, our challenge was to provide our visitors with an enjoyable and informative experience. The website is just one element of our digital marketing strategy. We are eager to embrace the digital era and to continue to implement our exciting innovation, growth and customer service initiatives. These include; SMS marketing, e marketing and everyone’s favourite, Twitter and Facebook.”

The new website can be accessed at www.ifing.co.uk

For further information, please contact:

Jules Nyunt

jknconsulting@yahoo.co.uk

 

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New Products On The Block!

Innovative Food Ingredients (IFI) is a highly respected family owned business who specialise in the distribution of quality food ingredients throughout the UK. IFI are distributors for global food ingredients manufacturers, AVO, a leading European spice, spice blends, liquid marinade and sauce specialist, Taste of Goodness Sauces and Newly Weds Foods (NWF) including the well established Arthur Pipkins brand and the RHMI range.

In addition to IFI’s pledge to provide their customers with quality products, at a true value for money price, they recognise that innovation is key to ensuring that customers remain satisfied, that they are offered products that mirror on trend flavours and also novel and interesting methods of preparation and display.

In good time for the forthcoming barbecue season the new products include additions to the very successful AVO Lafiness range of oil based marinades. Bangkok, French Garden, Garden Mint, Honey & Mustard, Lemon, Chilli and Ginger, Red Wine and Shallots, Sea Salt and Pepper and Spanish Herbal Garlic have been selected further to customer feedback, usage trials and tastings.

Quality, convenience, flavour and value for money are always guaranteed by AVO Lafiness marinades. Available in 4kg pails, and at an only 8% usage rate, they are at least 20% cheaper than other similar products in the marketplace.

David Brennand, Managing Director of IFI says “We continually strive to identify and develop new products to keep our portfolio fresh and interesting. We take our ideas from several sources but most importantly we are inspired by our customers and what they are telling us. One of the main concerns raised by our customers and the reason why we strive to extend our range of marinades, is that some traditional glazes burn on the barbecue but as the AVO Lafiness marinades are oil based they protect the meat from burning whilst adding flavour and succulence. ”

Other new products include several Arthur Pipkins gourmet mixes including; Pepper, Rosemary and Thyme Sausage Mix, Creole Smokey Sausage Mix and a Cajun Burger Mix. As with all variants in the Arthur Pipkins range, they are guaranteed to taste exactly how they should and they never fail to deliver on value, taste, functionality and appearance.

An extensive range of quality Sausage Seasonings, Sausage & Burger Mixes, Glazes, Coatings, Functional Ingredients, Spice Blends, Liquid Oil Based Marinades and Stir Fry Sauces are available at competitive prices. FREE samples are also available.

www.newlywedsfoods.co.uk

www.avo.de

For further details please contact David Brennand on 07748 983401 or send an email to sales@ifing.co.uk

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Innovative Food Ingredients Adds Rusk to Portfolio

Innovative Food Ingredients (IFI) is a highly respected family owned business who specialise in the distribution of quality food ingredients throughout the UK. IFI are distributors for global food ingredients manufacturers, AVO, a leading European spice, spice blends, liquid marinade and sauce specialist, Taste of Goodness Sauces and Newly Weds Foods (NWF) including the well established Arthur Pipkins brand and the RHMI range.

In addition to IFI’s pledge to provide their customers with the highest quality products, at a true value for money price, they pride themselves on the close relationships built with customers, listening to their needs and responding accordingly.

In response to significant customer demand, Newly Weds Foods rusk has been added to the extensive portfolio of ingredients. The two most popular grist sizes, Pinhead and Medium are widely used in the production of sausages, pies and other compound meat products and Fine rusk is the perfect carrier for flavours, seasonings and colours making it suitable in the production of burgers and kebabs. Pinhead, Medium and Fine Rusk variants are also available as a salt free option. Bread rusk is often required when making premium and speciality meat products and stuffing mixes.

David Brennand, Managing Director of IFI comments “We are delighted that we are able to offer our customers superior quality rusk products. Manufactured by our supply partner, Newly Weds Foods, we have carefully selected a variety of products with varying grist sizes and attributes that satisfy all the needs of the independent butcher and processor alike. Available in various pack sizes from just one bag to full pallets, we believe that IFI is the trusted go to supplier for all quality ingredients”

An extensive range of quality Rusk, Sausage Seasonings, Sausage & Burger Mixes, Glazes, Coatings, Functional Ingredients, Spice Blends, Liquid Oil Based Marinades and Stir Fry Sauces are available at competitive prices. FREE samples are also available.

www.newlywedsfoods.co.uk

www.avo.de

For further details please contact;

David Brennand on 07748 983401 or send an email to sales@ifing.co.uk