Innovative Food Ingredients Announces Appointment of World Skills UK Butchery Champion
Innovative Food Ingredients Limited is a highly respected, family-owned business who specialise in the innovation and distribution of quality food ingredients throughout the UK. This Autumn, we’re proud to welcome a new member to the IFI team, Peter Rushforth.
Regional Sales Manager
Already a committed, trusted and well established innovator and supplier to the butchery sector, Innovative Food Ingredients have recently appointed Peter Rushforth as Regional Sales Manager.
A String of Accolades
Peter completed an Apprenticeship in Butchery and has held various positions within the industry and latterly at Ernest W. Edge and Son in Chester. He has achieved a string of accolades including: World Skills UK 2016 Gold, Meat Traders Journal Young Butcher of the Year and is now Captain of the Welsh Team, World Butchers’ Challenge, taking place in Sacramento, California in September 2020.
A Wealth of Butchery Experience
David Brennand, Managing Director at IFI said:
“We are delighted to welcome Peter to our ever expanding team. He brings a wealth of butchery experience, great passion, enthusiasm and expertise. His role as Regional Sales Manager is an exciting one, where he will not only focus on demonstrating innovative added value and functional ingredient solutions to help support our customers but will also assist with technical, butchery and processing challenges. We strive to set ourselves apart from our competitors by putting the needs of our customers first and therefore structuring our business accordingly. Our latest appointment reflects our commitment to that core value and we are delighted to be able to support Peter’s passion to Craft Butchery.”