Originally, we weren’t aware of AVO as they were relatively new to the UK retail butchery market but we trialled a few AVO Lafiness marinades to find out what our customers thought and the feedback was extremely positive. Since then we’ve introduced many more marindes and the MariTop sauce range, which is flying out the door! The MariTop sauces are so convenient, they’re consistent, offer great value and are easy to use, unlike some of the other alternatives on the market.
Just snip off the top, stir into the meat, garnish and display. It really couldn’t be easier! Michael from IFI looks after us really well, always goes the extra mile and is genuinely interested in what’s right for us and our customers. He’s keen to demonstrate, prepare, cook and taste the products with us before we decide to add them to our range. Our reputation is paramount and we won’t take a new product unless we’re 100% sure of it’s quality, functionality, appearance and above all taste. We find that having a balance of traditional and more innovative offerings works well for our customers. As well as the new varieties such as Honey & Mustard, the Rhodos and Alabama sell exceptionally well, with customers asking for them by name if they don’t appear in our chiller! Lafiness and MariTop are here to stay and we’re looking forward to assessing future additions to the IFI portfolio.
It’s always a difficult decision to move away from your regular brand as we’d used their products for years but we’re glad we did, it’s the best move we ever made! There’s no doubt that we’re selling more added value products since we switched to AVO. With ongoing support from David at IFI, we are regularly kept up to date with all promotional activity and new product launches. Refreshing our range, choosing the best products that we can find and listening to our customers has been the key to our success.
We embrace newness and are particularly impressed with the new Lafiness Bangkok which is fantastic with all meats. The Four Pepper and Roasted Jalapeno have also been big hits with our customers. The AVO products are just better all round. The flavours are perfect for the UK market, the overall quality is superior and the flavour and appearance are second to none. It also helps that they’re cheaper too!
Whether you are an existing or prospective customer, your loyalty and 100% satisfaction is of paramount importance to us all here at IFI and we believe it’s this ethos that sets us apart from others.
Our team of experts including passionate foodies and qualified butchers, all enjoy working closely with customers not just as a supplier but as a committed advisor. If you think that we could add value to your business by sending a free product sample, having a discussion over the telephone, perhaps arranging a complimentary product demonstration or even an overhaul of your chiller, we’d be delighted to hear from you!
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