Butchers Tour to AVO Headquarters in Germany, May 2024

In May 2024, Innovative Food Ingredients (IFI) arranged a superb and engaging Butchers tour to the AVO headquarters in Osnabruck, Germany. This special event brought together butchers from different areas of the UK, to discover more about the leading ingredient manufacturer. 

The group included fourteen butchers from around the UK from Butchers and Farm Shops, including Honeywell’s, Charles McHardy, Neil Powells, Mettrick Butchers, Robertshaws Farm Shop, Giglis Butchers, Millets Farm Shop.

The IFI team (Chantelle, Peter & Carley) along with the team at AVO, planned a busy and fun itinerary for the three day trip to ensure the group got the most out of their visit.

Additionally, the team was fortunate to have IFI and AVO Brand Ambassador Harry Thomas from Millets Farm Shop on board, whose passions for the brand and added value products brought great insights to the group.

The group had the opportunity to see AVO’s state-of-the-art facilities and technologies in action, learning about the newest developments in the field. The tour provided a platform for networking and idea-sharing among industry peers, as well as a chance to experience Germany’s culture.

During the visit, the group was given an exclusive tour of the AVO factory, where they were able to see firsthand the production process of AVO products. They learned about the different flavour profiles that AVO offers and how they are created, as well as the innovative production concepts that are new for the UK Butchery Market..

An exclusive tasting session allowed the group to sample a variety of new product techniques and flavour profiles set to launch in the UK. The group discussed and shared their thoughts on all products tested, giving both IFI and AVO invaluable insight and feedback to tweak the products before launch into the UK.

A Market Leading Ingredient Manufacturer

AVO is a highly respected European company that specialises in the production of dry and liquid functional food ingredients. With a history dating back to 1921, AVO is a third generation family-owned business that has built a reputation for excellence in the industry. Their success is built upon decades of knowledge and expertise in ingredient technologies.

AVO is known for their innovative approach to product development, constantly creating industry-leading concepts and products that meet the evolving needs of their customers. Their commitment to quality and customer satisfaction is evident in the high standards they set for their processing solutions.

With a focus on research and development, AVO continues to push the boundaries of what is possible in the world of functional food ingredients. Their dedication to innovation and excellence has made them a trusted partner for companies looking to enhance their products with high-quality ingredients.

Valuable Butchery Market Insights

The trip was filled with memorable experiences, with one of the key highlights being the group’s visits to various Butcher stores in Osnabruck and the surrounding areas. These visits provided the group with valuable insights into the German Butchery market. This allowed them to gather new inspiration and ideas that they could potentially implement back in the UK.

One of the standout moments of the tour was the visit to Sostmann-Fleischwaren, one of Germany’s largest Butchers. The group visited their flagship store, their main Headquarters and their production facilities. They gained a comprehensive understanding of how the business operates and thrives in the German market.

Fun and Food

The event was a great opportunity for everyone to unwind and socialise. The Go Karting competition was a highlight, with participants feeling the rush of adrenaline as they raced around the track. Peter Rushforth from IFI showed impressive skills and determination, ultimately emerging as the victorious winner.

In addition to the exciting competition, the group also had the chance to enjoy delicious food, including traditional German dishes and quality beer. The atmosphere was lively and filled with laughter and good spirits, making it a memorable experience for all who attended.

A Valuable Experience for All

Overall, the visit provided the group with valuable insights into the AVO brand and its capabilities, as well as the opportunity to explore new flavour profiles and production concepts that could potentially be introduced to the UK Butchery Market. It was a memorable and educational experience that left the group with a greater appreciation for the craftsmanship and innovation behind AVO products.

Want to find out more about AVO?

Contact us for information on future butchers' tours, and for more information on how IFI’s services and products can help your business
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