Discover how AVO® Maritop® sauces help butchers create quick, consistent and high-quality ready meals. In this members-only video, Peter shares top tips for maximising flavour, adding value and showcasing ready meals that customers will love.

Discover how AVO® Maritop® sauces help butchers create quick, consistent and high-quality ready meals. In this members-only video, Peter shares top tips for maximising flavour, adding value and showcasing ready meals that customers will love.

As the nights draw in and the festive season approaches, customers start seeking not only quality meat but also convenience, inspiration, and indulgence. For independent butchers, this is a golden opportunity to add value and in turn, boost margins, by offering complementary items such as vegetables, festive trimmings, ready-to-cook products, and retail extras.

Porktober is back – a month-long celebration putting British pork in the spotlight throughout October. Get insights on how to amplify Porktober’s impact and remind customers to “put a bit of pork on your fork”.

Natasha’s Law is a significant piece of legislation in the UK that affects food labelling, particularly for foods sold pre-packaged for direct sale (PPDS).

For over 38 years, MEAT Ipswich has stood at the forefront of butchery training in the UK. Renowned for delivering high-quality apprenticeships nationwide, MEAT Ipswich has become a trusted partner for businesses across the meat industry.

In today’s digital age, social media is transforming traditional trades like butchery. Learn why understanding online trends and shifting consumer behaviours is essential for butchers to stay competitive and grow their business.

With thoughtful planning and strategic marketing, these occasions can become valuable opportunities to drive sales and increase profits. In this article, we’ve highlighted key dates and events—along with practical suggestions to help you make the most of each one.

Earlier this year, Nicola from Red Bank Farm Shop was announced as the lucky winner of our Win a Trip to AVO competition. Earlier this month, she set off on the unforgettable, all-expenses-paid journey to AVO headquarters in Germany.

Convenience has shifted from trend to transformation, reshaping food retail as consumer demand for quick, quality, and lifestyle-friendly options surges. With the UK convenience food market projected to hit £5.5 billion in 2025, independent butchers face a powerful opportunity – if they’re ready to innovate. By offering premium, ready-to-cook and heat-and-eat meals, they can combine traditional quality with modern convenience, standing out in a supermarket-dominated landscape. Now’s the time to adapt, evolve, and meet customers where they are.

Beef prices are hitting record highs, and with UK production set to fall while demand rises, British butchers face tough choices. Amid rising costs and shrinking supply, the pressure to cut corners grows – but doing so risks sacrificing quality, trust, and the future of British farming. We explore why now, more than ever, is the time for butchers to double down on their values, champion British beef, and lead the way with transparency, creativity, and integrity.