Looking for a quick way to add a premium feel to everyday ready-meal sides? In this exclusive Butchers Collective members video, we show three simple, high-impact ways to use Truffle Marinade to elevate potatoes into standout options customers love to pick up with their main cuts. From indulgent fries to rich dauphinois and creamy mash, these recipes are designed for busy counters – easy to prep, consistent to cook, and ideal for driving add-on sales.
Black Friday doesn’t have to mean deep discounts for small butchers. Discover simple, practical ways to boost sales, stand out from supermarkets, and turn the late-November rush into momentum for Christmas.
The festive season brings a welcome surge in trade – full order books, special cuts and first-time customers discovering your shop. But once the Christmas rush fades, how do you turn those seasonal spikes into steady, year-round growth?
Discover how AVO® Maritop® sauces help butchers create quick, consistent and high-quality ready meals. In this members-only video, Peter shares top tips for maximising flavour, adding value and showcasing ready meals that customers will love.
As the nights draw in and the festive season approaches, customers start seeking not only quality meat but also convenience, inspiration, and indulgence. For independent butchers, this is a golden opportunity to add value and in turn, boost margins, by offering complementary items such as vegetables, festive trimmings, ready-to-cook products, and retail extras.
Porktober is back – a month-long celebration putting British pork in the spotlight throughout October. Get insights on how to amplify Porktober’s impact and remind customers to “put a bit of pork on your fork”.
Natasha’s Law is a significant piece of legislation in the UK that affects food labelling, particularly for foods sold pre-packaged for direct sale (PPDS).
For over 38 years, MEAT Ipswich has stood at the forefront of butchery training in the UK. Renowned for delivering high-quality apprenticeships nationwide, MEAT Ipswich has become a trusted partner for businesses across the meat industry.
In today’s digital age, social media is transforming traditional trades like butchery. Learn why understanding online trends and shifting consumer behaviours is essential for butchers to stay competitive and grow their business.
With thoughtful planning and strategic marketing, these occasions can become valuable opportunities to drive sales and increase profits. In this article, we’ve highlighted key dates and events—along with practical suggestions to help you make the most of each one.
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