Porktober returns this October and with growing consumer demand for affordable, nutritious and versatile meal options, it presents a strong opportunity for butchers and farm shops to drive sales and strengthen customer loyalty.
Originally launched with support from National Craft Butchers, Quality Meat Scotland and AHDB’s Love Pork campaign, Porktober has quickly become one of the most effective seasonal promotions in the industry. Its messaging centres around three core themes: value, health and provenance – all key purchasing drivers for today’s shoppers.
Why Porktober Matters for Butchers
With consumer budgets still under pressure, pork remains one of the most cost-effective sources of high-quality protein. Its nutritional profile, particularly its content of iron, zinc, selenium and heart-healthy monounsaturated fats, makes it easy to position as both a budget-friendly and health-conscious choice.
Porktober allows Butchers and Farm Shops to:
- Re-engage regular customers with limited-time offers and themed displays
- Inspire customers with seasonal meal ideas and usage tips
- Highlight British farming credentials to reinforce local trust and loyalty
Promotional Ideas to Support Porktober
Even small in-store or counter initiatives can make a difference. Consider introducing:
- Marinated pork skewers or flavour-of-the-week sausage specials
- ‘Family of Four for Under £10’ Porktober bundles
- A “Porktober Pick of the Week” product spotlight
- Simple Halloween twists – such as “Spooky Sausage Roll Bats” or “Monster Pork Chops”
Beyond the counter, social media is an easy win. Posts focused on nutrition facts, affordability, quick meal ideas or British sourcing tend to perform well in October – especially when paired with light seasonal humour or Halloween-style visuals.
Access Porktober Marketing Tools & Industry Insights
Members of The Butchers Collective gain exclusive access to:
- A deeper analysis of Porktober performance and customer behaviour
- Practical guidance on how to apply national Porktober messaging locally
- Downloadable social media graphics and caption suggestions ready to post throughout October
- Ongoing access to marketing toolkits, supplier offers and business support resources
Want to dive deeper into Porktober?
Join The Butchers Collective to unlock members-only insights and ready-to-use social content you won’t find anywhere else.
