Competing on price is getting harder for food producers. Discover how flavour innovation helps regional manufacturers differentiate products, increase repeat purchase and build commercial growth without adding complexity to production.
Jude Ward
Fermented Foods: Why Fermentation Is Driving Flavour & Consumer Demand
Fermented foods are firmly back in focus – not as a passing trend, but as a trusted way to deliver deeper, more balanced flavour. From transparency and traceability to customer confidence at the counter, fermentation is shaping what shoppers choose and why.
Global Flavours Are Set To Shape Your Butchers Counter in 2026
In 2026, customer demand for world flavours will be stronger than ever. Shoppers are actively seeking new tastes, simple meal inspiration, and global dishes they already love. Discover the insights behind the trend and the cuisines set to lead the next wave.
Bringing Oktoberfest to Butchers: A Case Study on IFI’s Seasonal Food Campaign
Discover how IFI brought the spirit of Oktoberfest to butchers across the UK with authentic recipes, Bavarian flavours, and themed marketing support. See how members of The Butchers Collective turned a quiet season into a fun, profitable celebration.
Seasonal Flavours: The Key to Butchery Success
Discover how seasonal flavours are helping modern butchers attract new customers, boost sales, and keep their counters fresh with IFI’s data-driven approach to innovation.
Celebrating Craft Butchery: IFI Hosts National Craft Butchers Members for an Exclusive Two-Day Demo and Shop Tour
At IFI, we’re passionate about bringing people together to celebrate innovation, tradition and the craft of butchery. This October, we were delighted to welcome a group of National Craft Butchers Members to our demo kitchen for an inspiring two-day event. The visit combined product demonstrations, industry insight and community connection, all with a generous dose of IFI hospitality.
Porktober: A Key Opportunity for Butchers to Promote British Pork
Porktober returns this October and with growing consumer demand for affordable, nutritious and versatile meal options, it presents a strong opportunity for butchers and farm shops to drive sales and strengthen customer loyalty. Originally launched with support from National Craft Butchers, Quality Meat Scotland and AHDB’s Love Pork campaign, Porktober has quickly become one of […]
A Christmas Launch with a Twist: IFI’s Autumn Winter Concepts Booklet
This season, we decided to do things a little differently here at IFI. Instead of the usual festive fanfare, we’re marking the season with something close to our hearts, the launch of our brand-new Autumn Winter Concepts Booklet.
IFI Takes Butchers Behind the Scenes at AVO
What started as a factory tour became a shared journey of insight, inspiration, and lasting connections among butchers and industry leaders. At IFI, we believe that growth comes not just from innovation, but from conversation, collaboration, and shared passion. That belief was brought to life on our recent trip to Germany, where we had the […]
The Growth of Dining at Home: A Prime Opportunity for Butchers
With more consumers dining at home to save money and enjoy home-cooked meals, butchers have a prime opportunity to offer ready-to-cook, restaurant-quality options. Innovative Food Ingredients (IFI) supports this trend with new tapas-style recipes that make home dining easy, affordable, and exciting.
