This season, we decided to do things a little differently here at IFI. Instead of the usual festive fanfare, we’re marking the season with something close to our hearts, the launch of our brand-new Autumn Winter Concepts Booklet, packed with recipes, counter ideas, and must-have flavours to inspire retail butchers this winter.
At IFI, we believe winter food should be all about comfort, indulgence, and a touch of excitement. That’s why this year we’ve focused on dishes and products we see as essential winter warmers, the kind that draw customers in and keep them coming back for more.
The Inspiration Behind the Dishes
Winter is the season of tradition, but also of opportunity. Our new products encompass our inspiration coming from a blend of timeless comfort food and international flavours. Designed to help butchers offer something new while staying true to hearty, warming dishes:
Beef Bourguignon
- Beef Bourguignon– A nod to French tradition without the hours of slow cooking. With our ready-to-eat Bourguignon sauce, crafted from red wine and herbs, butchers can create a warming centrepiece dish with ease. Add mushrooms and carrots for that truly homely touch.
- Steak, Port Wine & Gorgonzola– A rich indulgence built on our silky AVO Port Wine Sauce, luxurious, velvety, and perfectly paired with beef, lamb, or game. This was inspired by the idea of turning a classic steak night into something truly festive.
- Currywurst Sausages– Inspired by Berlin’s iconic street food, this dish combines tomatoes, curry spices, and a subtle sweetness. It’s a playful yet authentic option, perfect for hot counters through the cold months.
- Bavarian Rotisserie Style Chicken– Autumn wouldn’t be complete without a taste of Oktoberfest. Using our smoky Wiesn Hendl Marinade, this dish captures the authentic Bavarian flavour, smoky, aromatic, and with a glossy finish that looks irresistible on the counter.
Must-Have Winter Sides
Truffle Dauphinoise Potatoes
No winter dish is complete without the sides, so we’ve built a collection that’s both comforting and profitable for your counters:
- Truffle Dauphinoise Potatoes – indulgent layers of creamy potato lifted with AVO Lafiness Truffle Marinade & Gratin Sauce.
- Bang Bang Cauliflower – a spicy, crispy vegetarian option made with South West Sauce, Taco Crumb, and Liquid Batter Mix.
- Garlic & Parmesan Fries – simple but addictive, thanks to our Herb Butter Marinade.
- Stuffed Mushrooms – a gourmet, ready-to-go bite, filled with AVO Mushroom Gourmet Filling
These sides aren’t just add-ons; they’re conversation starters, designed to help maximise counter appeal and boost basket spend.
Must Have Counter Concepts
Spanish Chorizo & Mozzarella Chicken
As the colder months draw in, customers look for comfort, warmth, and hearty flavours from their favourite counters. This season, our Must-Have Counter Concepts bring a fresh wave of inspiration, blending indulgent tastes with exciting culinary twists to keep your displays vibrant and enticing.
- Guinness Pulled Pork Mac & Cheese – Comfort food reimagined with Guinness® BBQ Sauce, AVO BBQ Rub and sous vide binder for rich, smoky depth.
- Gourmet Sausage & Mash – A refined take on a British classic, featuring AVO Lafiness Red Wine & Shallots Marinade with smooth AVO potato mash.
- Spanish Chorizo & Mozzarella Chicken – Bold Spanish flavours shine through with AVO Spanish Chorizo Style Sauce and gooey mozzarella.
- Beef Stroganoff – A classic comfort dish made with AVO Maritop Stroganoff Style Stir Fry Sauce for a savoury, warming finish.
These sides aren’t just add-ons; they’re conversation starters, designed to help maximise counter appeal and boost basket spend.
Flavour Layering & Rubs
This season, it’s all about adding depth. Our new Winter Rub, a rustic blend of black pepper, cardamom, cumin, garlic, onion, parsley, and sweet carrot, brings an authentic, hearty finish. Meanwhile, the Tikka Rub layers cumin, coriander, turmeric, garlic, and chilli for warmth with a subtle kick, perfect for curry-style concepts.
Winter Rub
Why We Did It This Way
This Christmas launch is about more than just recipes; it’s about giving retail butchers the tools and inspiration to delight their customers in the busiest season of the year. Every product we’ve highlighted is designed to be:
- Counter-ready – easy to prepare and display.
- On-trend – balancing tradition with global flavours.
- Profitable – driving sales with must-have seasonal concepts.
By bringing together indulgent classics, international influences, and innovative twists, we’re helping butchers offer something fresh while staying rooted in the heart of winter cooking: warmth, comfort, and celebration.
Our Retail Range
Alongside our counter concepts, don’t miss out on the Retail Range, a collection designed to make Christmas and winter trading even more successful. Whether you’re preparing festive feasts or adding value with seasonal accompaniments, these products are guaranteed to keep customers coming back.
- Christmas Sauces – A full range of festive favourites perfect for roast dinners, from classic bread sauce to rich cranberry blends.
- Ready-Made Gravies, Sauces & Stocks – High-quality, time-saving essentials that deliver consistency and depth of flavour with every serve.
- Seasonal Sausage Mixes – Speciality blends crafted to capture the taste of Christmas, helping you create the perfect seasonal sausages.
- Retail & Wholesale Stuffing Mixes – Available in convenient pack sizes, these versatile mixes add festive flair to any roast or counter display.
With products designed for both retail and wholesale, our range makes it easy to stock your shelves and counters with everything needed for the ultimate festive spread.
This year let’s make the counter the star of Christmas, with dishes that feel festive, flavours that feel fresh, and inspiration that keeps customers coming back all season long.
Contact Us & Learn More
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