Brining & Tumbling: The Untapped Secret for Juicier Cuts and Higher Margins

Across Europe and in Ireland, brining has long been a trusted technique among butchers โ€” enhancing both flavour and profitability. Yet here in the UK, itโ€™s a method that has remained surprisingly underutilised. Thatโ€™s beginning to change, and for good reason. For the modern British butcher looking to stay competitive, brining and tumbling offer clear, tangible benefits that are well worth exploring.

Finding Your Audience

In todayโ€™s competitive market, simply offering high-quality cuts isnโ€™t always enough to grow your business. Whether you run a butcher or farm shop, a mobile market stall, or sell online, one of the most important steps in building a loyal customer base is understanding who your audience is and how to reach them.

How To: Create a Canva account

Before you can start creating eye-catching social media posts to showcase your butchery, you’ll need to log in to Canva. This short video shows you exactly how – whether you’re signing in with email, Google, Facebook, or Apple. Follow along and you’ll be ready to create bold, professional-looking content in no time.

Using Canva for Social Media: How To Use A Brand Kit

Building a strong, consistent brand starts with having your visual assets in one place. Canvaโ€™s Brand Kit makes it easy to upload your logos, define your colour palette, set your brand fonts, and store graphics โ€” so every design you create feels cohesive and professional. Follow this step-by-step guide to set up your Brand Kit and elevate your branding across all your content.

Using Canva for Social Media: A Simple Guide to Better Content Creation

Canva is a user-friendly design platform that helps you create stunning graphics, videos, and posts for all your social media needs, without needing to be a designer. In this article, weโ€™ll walk you through how to use Canva to make professional-looking social media content, from choosing the right sizes to scheduling posts with ease.

AVO PH Regulators and Shelf Life Extenders

Introducing two of our standout pH regulator products from AVO ‘ERPU Goldโ€™ and our clean label solution โ€˜Kulivano – FM20โ€™. Perfect for a wide range of applications โ€“ from sausages and burgers to soups and much more โ€“ these innovative pH regulators are developed to:

Sous Vide Summer Masterclass

Video Masterclass: Sous Vide Summer

Master the art of sous vide cooking with our new masterclass and discover howย sous vide can transform your counter offerings with tender, flavourful and perfectly cooked meat every time. From prep to packaging and cooking techniques, this video covers everything you need to know!

Recipes: Sous Vide

Unlock incredible flavour, texture, and consistency with these standout Sous Vide recipes โ€“ designed to help you transform your counter offerings with tender, perfectly cooked meat every time. These dishes are crafted to impress your customers, boost visual appeal, and drive sales while maximising your margins.

Black Garlic Bavette Steak

Recipes: Great British Beef Week

23rd – 30th April 2025. Great British Beef Week is back this April and it’s the perfect time to celebrate the flavour and versatility of British beef. These four delicious recipes are perfect to help you and your customers enjoy British beef with these standout dishes designed to boost counter appeal, drive sales and maximise your profits.

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