Taste. Explore. Inspire.

Asian

Asian-inspired flavours offer bold, on-trend appeal, combining street-food heat, umami depth and aromatic spice with proven year-round demand.

CUISINE OVERVIEW

Why Asian Cuisine?

Asian cuisine is bold, vibrant and versatile, built around punchy chilli heat, savoury umami and fragrant aromatics. It delivers flavours that feel exciting yet familiar, making it a strong choice for year-round appeal on butcher counters.

Modern profiles such as Szechuan Street Spice, inspired by sweet, smoky Szechuan street food, and Fermented Chilli Marinade, with its tangy heat and deep savoury richness, highlight how Asian flavours can deliver both impact and balance.

From stir-fries and BBQ cuts to counter-ready trays, this cuisine works across proteins, cooking methods and meal occasions with ease.

Expect

Street-Food Heat

Expect

Umami Depth

Expect

Aromatic Spices

Expect

Bold, Vibrant Flavours

COUNTER-READY INSPIRATION

Asian Recipes

Browse recipes by focus ingredient and discover easy, Asian-inspired concepts built for the counter.

Szechuan Street Spice Chicken Sizzlers

Butterflied chicken breasts seasoned with Szechuan Street Spice for sweet, smoky warmth and aromatic depth. A bold, colourful option that works brilliantly for BBQs and quick midweek meals.

Urban Fire Szechuan Spare Rib Cutlets

Pork spare rib cutlets coated in Szechuan Street Spice for smoky heat and rich garlic notes. A British-Chinese takeaway favourite reimagined for the butcher counter, perfect for fakeaway nights.

Wok-Fired Szechuan Pork Loin Steaks

Thin-cut pork loin steaks seasoned with Szechuan Street Spice for fast cooking and maximum flavour absorption. Enjoy grilled whole or sliced into strips for DIY stir-fries and noodle dishes.

Fermented Chilli Beef Stir-Fry

Tender strips of beef coated in bold fermented chilli marinade, delivering tangy heat and deep savoury richness. A vibrant, quick-cook stir-fry inspired by Korean flavours, ideal served with noodles or rice.

Fermented Chilli Chicken & Halloumi Skewers

Marinated chicken and halloumi threaded onto skewers for a visually striking dish with contrasting textures. The fermented chilli marinade adds punchy heat while keeping the chicken juicy and full of flavour.

Fermented Chilli Pork Steaks

Succulent pork steaks marinated in fermented chilli for deep flavour penetration and a rich, savoury finish. A versatile cut that works equally well grilled, BBQ’d or pan-fried.

Fermented Chilli Padrón Peppers

Padrón peppers coated in fermented chilli marinade for a simple yet impactful side or sharing dish. Bold, glossy and packed with tangy heat, perfect for BBQs or counter-ready vegetable options.

Coconut-Infused Thai Chicken Thighs

Juicy chicken thighs marinated in a fragrant Thai coconut marinade with notes of lemongrass and fresh herbs. A light yet flavourful option that cooks quickly and works perfectly for BBQ, grill or counter-ready trays.

Thai Lemongrass Chicken Stir-Fry

Finely sliced chicken and vegetables tossed in a zesty Thai coconut marinade with lemongrass and fresh herbs. Light, aromatic and full of freshness, ideal for fast stir-fry dishes.

Korean Street-Style Spiced Chicken Wings

Chicken wings marinated in Korean spices and cooked until crisp and sticky. Inspired by Korean street food, this dish delivers bold flavour, strong visual appeal and crowd-pleasing heat.

Korean Seoul Infused Salmon Fillets

Salmon fillets brushed with a bold Korean marinade featuring soy, sesame and chilli. Strong, savoury flavours balance perfectly with the richness of the fish, creating a high-impact, premium offering.

Korean Ginger & Soy Pork Belly

Thinly sliced pork belly marinated in Korean-style ginger and soy, designed to cook hot and fast. Crispy edges, succulent meat and bold umami flavour make this a standout Korean BBQ-inspired dish.

Shop the New Flavours

New Asian Flavours: 2 for £59!

ONLY £59 – SAVE 21%!
  • AVO Lafiness Fermented Chilli Marinade – 4kg
  • AVO Szechuan Street Spice – 1kg

Shop the Bundle

Must-Have 5 Asian Flavour Bundle

ONLY £200 – save £50 (20%)
  • Fermented Chilli Marinade – 4kg
  • Szechuan Street Spice – 1kg
  • Korean Marinade – 4kg
  • Thai Coconut Marinade – 4kg
  • Sriracha & Honey Sausage Mix – 6 x 1.18kg

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