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Expert Tips for Success
Whether you’re just starting out or scaling up, this section gives you the information to help you grow. Learn practical tips and tricks to boost sales, streamline operations, and increase profitability. Hear from fellow butchers as they share their journeys, challenges, and successes, offering real-world insights to help you build a thriving business.
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Earlier this year, Nicola from Red Bank Farm Shop was announced as the lucky winner of our Win a Trip to AVO competition. Earlier this month, she set off on the unforgettable, all-expenses-paid journey to AVO headquarters in Germany.
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Convenience has shifted from trend to transformation, reshaping food retail as consumer demand for quick, quality, and lifestyle-friendly options surges. With the UK convenience food market projected to hit £5.5 billion in 2025, independent butchers face a powerful opportunity - if they’re ready to innovate. By offering premium, ready-to-cook and heat-and-eat meals, they can combine traditional quality with modern convenience, standing out in a supermarket-dominated landscape. Now’s the time to adapt, evolve, and meet customers where they are.
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Beef prices are hitting record highs, and with UK production set to fall while demand rises, British butchers face tough choices. Amid rising costs and shrinking supply, the pressure to cut corners grows - but doing so risks sacrificing quality, trust, and the future of British farming. We explore why now, more than ever, is the time for butchers to double down on their values, champion British beef, and lead the way with transparency, creativity, and integrity.
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With the number of customers visiting the high street declining year on year and the rise of online shopping it’s essential for you to do everything you can to protect your business and increase sales.
Members Spotlight
Meet Joe Gigli, a second-generation butcher who, alongside his brother Harry, runs their family-owned butcher shop and bistro, Gigli’s Butchers in Lytham St Annes. The Giglis saw an opportunity to elevate their product offering and boost profits by introducing a range of added-value sides to their counter.
Members Spotlight
Jonny Farrell’s journey into butchery is anything but conventional. Unlike many in the trade, he wasn’t raised in a butcher’s shop, sweeping sawdust from the floor as a child. Instead, his early career was spent immersed in the world of audio engineering, studying at Leeds Conservatoire before moving to China to work as a music producer and sound designer for video games. But fate - and an unexpected job opportunity in Shanghai - led him to discover a passion that would redefine his career and his life.
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In today’s butchery landscape, creating sustainable profitability while meeting consumer demands is a big ongoing challenge. With beef prices at an all-time high, understanding muscle structure and adopting innovative cutting techniques can make a significant difference to your profit levels. By utilising under-appreciated cuts and maximising their potential, butchers can deliver high-quality, affordable steaks to customers while improving their bottom line.
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Sampling events are a fantastic way for you to showcase new / your products, attract new customers, and boost sales. When sampling events are done well, they can help you turn hesitant shoppers into loyal buyers and successfully launch new products, flavours and blends. Here are 5 things you can do to make sure you get the most out of your sampling event.