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Innovative Food Ingredients Helps Set New Standards In Poultry Sausage Processing

Innovative Food Ingredients (IFI) is a highly respected family owned business who specialise in the distribution of quality food ingredients throughout the UK and Eire. IFI are distributors for global food ingredients manufacturers, AVO, a leading European spice, spice blends, liquid marinade and sauce specialist and Newly Weds Foods (NWF) including the well established Arthur Pipkins brand and the RHMI range.

The manufacture of poultry sausage products has always posed significant challenges to processors and butchers alike. During production, the poultry skin and fat, a microbiologically sensitive ingredient which is often contaminated with less desirable constituents such as feather shafts and quills is used extensively to add succulence, mouthfeel and flavour.

Further to ongoing customer feedback, IFI have sourced a new flavoured product which provides the industry with a credible, safe and cost effective alternative. AVO Vegetable Cream is manufactured from premium quality rapeseed oil which has been processed in such a way that it can be used to substitute poultry skin and fat by up to 20%. It provides a clean flavour profile without the presence of unpleasant flavours or odours, is convenient, easy to use and store, offers superior mouthfeel, enhances product quality and consistency and reduces microbiological risk.

David Brennand, Managing Director of IFI comments “We are delighted to offer our customers a unique and quite revolutionary product. Our team are on hand to answer any queries around suitability, production trials, cost in use and of course the individual benefits to the customer’s process and business. It also has the added benefit of being Halal certified. Pack sizes include 4kg pails which is perfect for the retail butcher upto 900kg tanks with the option of connection to an automatic dosing system.”

For further details please contact David Brennand on 07748 983401 or send an email to

Please direct Marketing and PR enquiries to Jules Nyunt on 07793 053543 or send an email to

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IFI Launches New Website

Trusted and well regarded food ingredients supplier, Innovative Food Ingredients (IFI) is proud to announce the launch of their new website.

The home page welcomes visitors with a foodie, sophisticated and comforting feel. As well as the latest news and product launches, there are two distinct areas, one created especially for butchers and the other responding to the needs of processors. Visitors can expect a site that is easy to navigate, loads quickly, is customer centric, informative and is extremely user friendly.  The site is concise and allows visitors to access information quickly and easily based on their own choice rather than sifting through extensive content to decide what is of interest to them.

The website also incorporates links to Twitter, Facebook and various trade organisations. A blog will be introduced soon and will include recipe, display and serving ideas and suggestions, methods of food preparation and cooking, as well as a little lighthearted humour!

David Brennand, Managing Director of IFI confirms, “Further to seeking direction from our customers, our challenge was to provide our visitors with an enjoyable and informative experience. The website is just one element of our digital marketing strategy. We are eager to embrace the digital era and to continue to implement our exciting innovation, growth and customer service initiatives. These include; SMS marketing, e marketing and everyone’s favourite, Twitter and Facebook.”

The new website can be accessed at

For further information, please contact:

Jules Nyunt